Mystery novelist Darden North is interviewed by Linda Carlson in her recent article appearing in the February 2008 edition of PMA Independent the publication of PMA, the Independent Book Publishers Association (pages 40 - 42). North shares his thoughts and experiences with Carlson regarding promoting his work in venues that are not primarily geared toward selling books. He shares news of successful results with gift stores where flexible payment arrangements and persistence work to everyone's advantage, particularly the reader.
Excerpts from PMA Independent, the publication of the Independent Book Publishers Association, February 2008:
Darden North, a Mississippi obstetrician-gynecologist who writes medical thrillers for his Ponder House Press, agrees (with the mutual benefits of approaching gift and specialty stores about promoting an author's work.) "Even in cases where gift shops do not commonly carry books, the stores have been receptive to inventorying my books-even advertising them as a special. Once they see sales and profit, they contact me for additional orders or news of the next title." (Page 40)
North, of Ponder House Press, has found that he's more successful when he can be flexible about payment arrangements. "However, it is absolutely necessary to have this issue worked out in advance!" says the novelist, who has self-published two titles, sells to some gift stores on consignment, and has found that some of the smaller stores are the quickest to pay. (Page 41)
North reminds us of the importance of persistence in selling. Even if a store is not currently selling books, or not selling fiction, like his titles, "It never hurts to ask-and nerves approaching the strength of steel come in handy!" (Page 42)
--- Linda Carlson (LindaCarlson.com/cards.html)