ARE BOOKS AND BOOKSIGNINGS RECESSION PROOF? MAYBE THEY’RE JUST AN INVESTMENT OR, PERHAPS, EVEN A LITTLE FUN
Not often a factor analyzed by the national media as it dooms the national and global economy, book signings may be holding their own --- at least around here. Even as my third novel, FRESH FROZEN , was enjoying an October 2008 book release just as the economy was really tanking (not a cause and effect relationship, I’m sure), I along with hoards of other authors and publicists was busy. The goal was to line up and confirm appearances at bookstores, gift shops, art galleries, museums, outdoor festivals, schools, business conventions, family reunions, or any other location where a crowd of potential shoppers was anticipated. (Considering the long lines of folks waiting to vote before and on November 4, it’s too bad that book signings are not allowed at the polls.) While book distributors may encounter difficulty in moving the hardcover works of even the “major” authors, hopefully books and book signings may prove themselves recession-proof in the long run. Then, of course, there is the...